The project:

Launch a sponsored onboarding event with brand support from Incrediwear

The goal:
Create an engaging sponsored event to onboard 50+ University of Virginia student-athletes to MarketPryce’s platform.

This is one of many experiential events I organized and executed as Head of Marketing at MarketPryce, a startup in the name, image and likeness (NIL) space.

Key highlights:

• I helped plan and execute this event, top-to-bottom. MarketPryce partnered with Cav Futures (UVA collective) to bring NIL opportunities to every student-athlete in attendance.

• We created an experiential moment in partnership with Incrediwear and helped the brand gift product to every athlete.

• I edited the recap video, published as a Collab with Incrediwear, to highlight the brand’s winning moment with Gen Z student-athletes.