The project:

Landing Devin Miller’s Dream NIL Deal with Dr. Squatch

The goal:
Help a Marshall football player capitalize on the catch of a lifetime after he lifted The Herd to an upset win over Notre Dame.

This is one example of organic content I strategized and executed against as Head of Marketing at MarketPryce, a startup in the name, image and likeness (NIL) space.

Key highlights:

• I pitched and executed an idea to help Devin Miller get a brand’s attention while driving engagement on MarketPryce’s owned socials.

• The video gained more than 10,000 views and caught the attention of Dr. Squatch.

• The soap company went on to ink NIL deals worth thousands with 21 Marshall players.

• The story was highlighted by several NIL outlets.