The project:
Player publishing during the 2020-21
NHL Playoffs
The goal:
Help players own their biggest moments during the 2020-21 Stanley Cup Playoffs with elevated content created on tight deadlines.
This is a project I led strategy, content and execution for as Manager, Social Player Development with the NHL social team.
Key highlights:
I created 25 custom videos for NHL athletes and supported 33 posts overall.
These posts generated 800K+ engagements and 2M+ video views.
Cole Caufield published 3 videos helping him gain 108K followers (+79%).
Philipp Grubauer received coverage from Bleacher Report, Sportsnet and other outlets after sharing a curated photo.
Player posts tallied an average Overperforming Score of 3 (CrowdTangle).
Click any thumbnail to view custom in-feed content.
“From the moment I reached out, Dakota was incredibly responsive and easy to work with, understanding how (Brendan Gallagher) wanted to show his personality in videos. Dakota made two videos for Gally during their Stanley Cup run and we immediately saw an increase in engagement and a jump in Gally’s followers. Dakota made the process super simple and was able to turn everything around quickly.”
— Agency Partner
