The project:
Create social buzz for top picks in the NHL Entry Draft
The goal:
Help the most anticipated selections in the draft celebrate reaching the National Hockey League with deadline-driven videos.
This is a project I led strategy, content and execution for as Manager, Social Player Development with the NHL social team.
Key Takeaways:
Partnership with agency yielded posts from 3 of top 4 picks.
In each case, content was the player’s most-liked post of all time.
Owen Power, who went first overall, saw his following double after the draft.
Instagram views: 520,000+
Click any thumbnail to view custom in-feed content.
