How I helped Devin Miller land a Dream NIL Deal with Dr. Squatch
As Head of Marketing at an NIL startup, I ideated and executed this reactionary social series that earned rave reviews: "A campaign is always stronger when there’s a greater purpose or way to create opportunities for everyone involved."
Taking Trevor Zegras’ social media presence to the moon
As Manager, Social Player Development at the NHL, I helped Trevor own all his biggest moments on the ice during an incredible rookie season. We created consistent, highly engaged content and launched a TikTok.
Getting fast, loud and growing IndyCar’s social presence
While leading all content strategy and community management, I increased engagements (16% YoY) and video views (18%) by creating content that resonated with IndyCar fans.